Snap Specs Killer App (2026)
This is my theory for one killer app that will prove all the naysayers wrong about Specs.
Like all new platforms, you need some killer apps right out of the gate to catalyze adoption. Some examples that come to mind are Super Mario for Nintendo, Tetris for Gameboy, Sonic for Sega, YouTube, Pandora, Facebook and Shazam for iPhone (2008).
10 years ago, when Pokemon Go came out on the iPhone there was pandemonium (see video below). Pokemon is still incredibly popular today, with hundreds of millions of fans ripping, trading and collecting cards, playing games, watching content (produced and user generated), engaging with the community — it's become part of our culture.
If Snap can strike a partnership with Pokemon Go, create a new immersive AR experience for catching, collecting and trading Pokemon, and building a world around it, a whole new arm of that community will emerge. This could be the start of real life game play, where you're literally IN the game, running around the actual world, not just a virtual world (VR goggles) or behind a computer screen at a desk, or holding up a tiny phone screen. This could lead to seasonal narrative arcs, competitions, movies, etc. and would be a blue print for other franchises.
And for those who can't get past the current form factor, you may not fit into the category of "early adopter" and that's okay. The people who are passionate about Pokemon could care less about how "cool" they look while running around catching fictional creatures.
The technology is nothing short of revolutionary — it just needs a little push for people to see the potential and to get the ball rolling, and it will just keep improving with each iteration.
$SNAP