Seeking a Business Broker for Digital Marketing Agency
I am seeking to connect with a Business Broker. I have a UK SEO/Digital Agency for sale. Looking for feedback.
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Hi Folks,
Looking to start the process of selling Digital Marketing agency I've developed with my business partner for just over 10 years.
Two of us own this 50/50 and we are both selling. 100% of the shares, clean exit for both of us.
The Business
UK Digital Marketing agency, incorporated 2015, traded every year since. Fully remote. Monthly retainers doing search work for small and mid-market UK companies. Over 80% of revenue is recurring.
The Numbers
| Financial year | Turnover | Net profit |
| 2022-23 | £743k | £239k |
| 2023-24 | £666k | £284k |
| 2024-25 | £810k | £359k |
| 2025-26 (draft) | £738k | £294k |
Last year is down on the year before on both lines.
The Clients
65 active retainers, counted off the accounting system. Average client tenure is 5.1 years, median 5.6. Biggest single client is 9.6% of trailing twelve month revenue. Top five together are 28.3%. Sectors are spread across marine, manufacturing, home improvement and B2B software, plus some white label work for other agencies.
The Team
Six people including both owners. Neither owner does delivery. We are both sales side. Operations run through two salaried leads and a long-standing contractor, and all three stay with the business.
Four people can hold 65 retainers because we automated most of the reporting and audit and delivery of work ourselves. Client SEO reports went from two to three hours each down to about five minutes. Audits, task planning and a chunk of the client email now come out of our own internal system, running on finely tuned LLMs. That system and its code are included in the sale.
To provide an example of how automated: Rank checks, voice over video explainers for clients on their SEO reports trained to sound like the account manager of that client, task planning. Staff know what to do, self managing and clients are provided fully transparent reports detailing how long tasks have taken.
We also have our own content management system that clients utilise. Enabling us for quicker delivery.
Sales is done through our own marketing (organic).
Why we are selling
Nothing dramatic. Eleven years is enough for both of us and we want to do something else. No distress, no ultimatum, no lost anchor client.
What is for sale
100% of the shares. Happy to stay through a handover of up to two years if the buyer would prefer, on a service agreement kept separate from the sale documents.
Other director is happy to consider if buyer would like to do joint co-op together, but keeping it open at this stage.
What is ready
Eleven years of P&L, revenue and tenure client by client, a full information memorandum and a mutual NDA. No Quality of Earnings report yet.
Seeking a Business broker. Have been stung already - spent close to £10k to having an information/memorandum pack created, which lead to some very poor quality buyers, needing to chase the broker every few months (they went dead on us) and buyers seeking to source funding from a standard bank loan.
I suppose the ideal purchase would be a larger marketing agency, needing a department in SEO/GEO or another SEO agency looking for grow via acquisition.
Thank you for your time. Advice greatly appreciated.