Anyone here using Brand24 or Sprout Social for listening?
I've been comparing the two recently. My main takeaway is that they're actually pretty different tools.
Sprout makes more sense if you want social media management and listening under one roof. Publishing, scheduling, inbox, engagement, reporting. The downside is pricing if monitoring is mainly what you're after. Listening is an add-on, so it can get expensive pretty quickly.
Brand24 goes more in the monitoring direction. It covers social media, as well as offline media. It also tracks brand visibility across ChatGPT, Claude, Gemini and Perplexity, which has honestly become part of my weekly monitoring routine. The obvious downside is that it won't manage your socials, no scheduling or full inbox.
So I guess it really depends on what you need the tool for.
What else should I test? Especially interested in what people here actually use day to day for media monitoring and AI visibility tracking.