Hi,
I'm 18 and started an agency around the end of last year, so I have no previous business experience or skills related to business besides the specific ones required for what I'm doing right now, and a short internship I did while in school centered around sales/marketing.
My first goal was to have a business in the $100K/mo range as far as MRR goes. I ended up starting an agency focused on doing outbound sales for industrial sector companies. Looking at similar posts I noticed that people charging in the $500–$2K/mo range have a very hard time scaling past a few hundred thousand a year in revenue and keeping clients for longer than a handful of months, so I did the math on what makes sense to charge assuming your goal is $100K/mo, and we ended up charging in the $5K–$10K/mo per client range. Close rate is lower but I would rather have one $5K client than two $2.5K clients.
The next issue was delivery. For $5K or $8K a month they want to be seeing very good results, so we have very tailored services for each client, not something productized, which I am okay with because I think it's more suitable for my goals.
We're currently in the contract phase of what will be our 4th client, putting us at $22K MRR. All of these have come very recently so I believe we've found PMF as far as what messaging, branding, and closing style works after many many iterations. Based on this we're ready to scale our outreach, starting May 15th we're going to 6x the amount of outreach we're doing. The results we've gotten by only hitting 3% of our market have been great, so we're just going to heavily expand on that and hopefully reach everyone over the summer.
The thing I'm thinking about now is whether random issues that appear massively scale per client added, or as you face more issues are you able to deal with them more quickly. I don't want to be at the point where this takes 2-3 years to just hit 7-figures, but I also don't want to end up churning all my clients from poor delivery, as we've gotten pretty good results for our first 3, I just can't imagine people who've scaled to 7 or 8 figures having to deal with more and more new problems. Do they exponentially become things you've dealt with before and can therefore handle easier?