u/Godfrey_0503

I’ve been building AIvsRank, a tool that helps you see how a brand appears in AI search results.

The reason I started working on it is that SEO is getting harder to measure with traditional rankings alone. If someone asks ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews for a recommendation, there may not be a normal list of blue links anymore.

So the questions become:

Is the brand mentioned?
Is it cited as a source?
Is it recommended over competitors?
Which competitors show up more often?
What prompts or questions trigger those answers?

That’s what I’m trying to track with AIvsRank.

It can check brand visibility across AI search engines, compare against competitors, show which sources are being cited, and explore public leaderboards for different categories.

I’m still improving the product and would love honest feedback from other builders.

Here’s the project:

https://aivsrank.com/

I’d especially love feedback on whether the idea is clear when you land on the site, and what you’d want to check first if you tried it.

I just read Google’s latest guide on optimizing for generative AI experiences in Search, and it made me rethink how people are talking about AI SEO.
A lot of the discussion around GEO/AEO makes it sound like we need a totally new playbook. But Google’s framing feels a bit different to me. It still comes back to many of the same fundamentals: crawlable pages, indexable content, clear structure, useful information, first-hand experience, and content that can actually be trusted.
The foundation may be the same — what’s changed is the standard. If AI systems can summarize generic content instantly, then average “SEO content” probably becomes less useful. Pages may need to do more than answer a keyword. They need to show context, experience, comparison, nuance, and enough clarity for both users and systems to understand why that page should be referenced.
So I’m wondering if AI SEO is really a separate discipline, or if it’s more like traditional SEO with less tolerance for thin or generic content.
Curious how others here are thinking about this. Are you treating AI SEO as its own strategy, or mostly as an extension of the SEO work you were already doing?

I built a tool to see how brands show up in AI search results

Is AI SEO becoming a separate thing, or just stricter SEO?