Opening first fitness studio next year. what's the actual recommended software stack?
Background: 12 years in corporate (marketing ops, so I'm comfortable with B2B SaaS evaluation). Leaving to open a boutique fitness studio next year. Strength & Pilates hybrid, planning for approx. 150 members at full capacity. Done the lease, the buildout, the trainer hiring. Now software.
Every fitness business platform claims to be the only one you need, every demo I've sat through ended with "we can do that" without specifics, and the pricing pages all have "starting at" with no real numbers.
Trying to do this once and properly. Not interested in marketing-speak. Want operator reality. What are you using that works and doesn't cost the earth?