

RDDT vs Peer Group Stock Based Compensation 2025
I wanted to understand more about the stock based compensation (SBC) for Reddit, and to see if it is as scary as this sub makes it out to be. TLDR is it looks to be fine compared to everyone else.
Reddit lists its' peer group in its' 2026 form DEF 14A investor proxy statement. I found the total SBC and revenue of each company for 2025 and plotted them to see if reddit was an outlier. It is not.
The dot plot is interactable and is here: https://jsfiddle.net/zw63fymv/1/show
Sources - SEC 10-K filings. If you want to double check me, find the doc, ctrl+f
"Consolidated Statements of Cash Flows", then look for "Cash Flows" and "Stock-based compensation expense".
| Company | Ticker | SEC EDGAR Database Link |
|---|---|---|
| RDDT | SEC Filings for RDDT | |
| AppLovin | APP | SEC Filings for APP |
| Bumble | BMBL | SEC Filings for BMBL |
| Dropbox | DBX | SEC Filings for DBX |
| ElasticSearch | ESTC | SEC Filings for ESTC |
| Etsy | ETSY | SEC Filings for ETSY |
| IAC | IAC | SEC Filings for IAC |
| Lyft | LYFT | SEC Filings for LYFT |
| Match Group | MTCH | SEC Filings for MTCH |
| Nextdoor | KIND | SEC Filings for KIND |
| Nutanix | NTNX | SEC Filings for NTNX |
| PINS | SEC Filings for PINS | |
| Roblox | RBLX | SEC Filings for RBLX |
| Roku | ROKU | SEC Filings for ROKU |
| Snap | SNAP | SEC Filings for SNAP |
| Sprout Social | SPT | SEC Filings for SPT |
| Squarespace | SQSP | SEC Filings for SQSP |
| Twilio | TWLO | SEC Filings for TWLO |
| Unity Software | U | SEC Filings for U |
| Zillow Group | ZG | SEC Filings for ZG |
| ZoomInfo | ZI | SEC Filings for ZI |