The onboarding flow you built for users is not the one they're actually experiencing.
We tested it internally. Looked clean. Made sense to everyone on the team.
Then we watched five real users go through it. Different entry points, different assumptions, different places where they got stuck. None of them experienced it the way we designed it.
The flow we built was for someone who already understood what the product did. Most users don't arrive that way.
When did you last actually watch someone onboard for the first time?