New store, first week running ads
Hey everyone,
I launched my first dropshipping store about a week ago and ran my first ad campaign. Here are my numbers so far:
• 652 sessions in 7 days (+302% growth)
• 1 order / $108 in sales
• Conversion rate: ~0.15%
• Product price: $84.99–$99.99
• Traffic source: Instagram/Facebook ads
• Store: General toy/play niche targeting adults 25–40
• No reviews yet (brand new store)
• I'm running ads on two products only and for limited period of time during the day.
The traffic is clearly coming in but not converting. I know 0.15% is well below the 1–3% benchmark.
P.S. I'm exclusively using CJ Dropshipping, US warehouse only — to keep shipping times competitive and avoid the current tariff issues with China direct shipping. The problem is the toys and games niche on CJ's US warehouse has very limited stock and even more limited variety. Has anyone found a reliable workaround for this.
For those who've been through this early stage, is this normal for a cold audience with zero reviews at this price point? And what made the biggest difference for you in getting that first conversion breakthrough?
Any honest feedback appreciated.