Your broad skill set is making you harder to buy
Been freelancing for 6 years now. I keep getting asked how I make myself "attractive" to clients, so here it is.
Basically, if your pitch sounds like a menu, clients bounce.
For a long time my opener was basically: “i do websites, Shopify, web apps, a bit of design.” It felt safer. It also gave people zero clue why they should pick me.
What started working was forcing everything into this shape:
“I help [specific type of business] get [specific result] without [specific headache].”
Examples from my own notes (steal the structure, not the niche):
- “I help service businesses turn ‘we need a new site’ into more booked calls (and fewer 2-week feedback loops).”
- “I help ecommerce teams ship landing pages fast when dev is slammed.”
- “I help local companies fix the 3 things that make their site look untrustworthy.”
Then i updated the places people actually read:
- LinkedIn headline: outcome + who it’s for. Not “freelance developer.”
- About section: 3 bullets: who you work with, what you deliver, how you work.
- Portfolio: stop listing tech. Write “problem → what i changed → what improved.” Even if the “improved” is just “cut support tickets” or “sales team stopped complaining.”
Practical trick: pick ONE primary offer for 30 days, and make everything point at it. You can still take other work, but don’t advertise it.
(i rewrote my LinkedIn with Google Docs, Grammarly, and Resumeworded open in tabs. Noticed when my wording sounded vague, generic, or way too focused on tasks instead of outcomes. Then i had two friends roast the wording after that.)
I didn’t get better at the work. I got easier to say yes to.
What’s your current one-liner when someone asks what you do, and what kind of client keeps misunderstanding it?