
OpenAI quietly killed the $200K entry fee for ChatGPT ads. Six weeks later they'd made $100M.
Back in February, advertising on ChatGPT was a rich kid's club. You needed a $200K monthly minimum just to get in the door, roughly $2.4M a quarter to find out if the channel even worked for you. Dentsu, Omnicom, WPP and their enterprise clients got to play. Everyone else got to watch.
Then OpenAI did something interesting. They dropped the minimum to $50K in April. On May 5 they dropped it to zero. Anyone with a credit card can now log into ads.openai.com and run ads inside ChatGPT conversations. No agency, no invitation, no six figure handshake.
The early money is absurd. ChatGPT crossed $100M in annualized ad revenue within six weeks, and that was with less than 20% of eligible users even seeing ads on a given day. That's a fraction of capacity. OpenAI is openly targeting $2.5B this year and $100B by 2030. They are not treating this as an experiment.
Now the part that actually changes the job. This isn't Google Ads with a new logo. There are no keywords. You write "context hints," plain language descriptions of the conversations you want to appear in, and OpenAI's system decides where you match. Early advertisers who pasted in keyword lists instead of writing natural descriptions burned their budgets on loosely matched conversations.
Think about what the impression itself is, too. Nobody scrolls ChatGPT. The person seeing your ad just typed "best project management software for a 10 person team" into the box. They're mid decision, not mid doomscroll. Roughly one in five queries on the platform already carries commercial intent, across 900M weekly users.
Before anyone maxes out a card, the honest caveats:
- Ads only show to Free and Go tier users. If your buyers live on Plus, Pro or Enterprise, your audience is capped.
- You get conversion data after the click, but zero visibility into what the person was chatting about before it
- AI search is still around 0.7% of US search ad spend. Projected to hit 13.6% by 2029, but that's a projection, not a promise
Every ad channel that mattered had a brief weird window where access was open, competition was thin, and nobody knew the rules. Google in 2002, Facebook in 2007. The people who showed up during the confusion didn't win because they were smarter. They won because they were early and paid attention while everyone else waited for best practices to be written.
The best practices for this channel don't exist yet. Somebody in this sub is going to end up writing them.