I paid for three different bargain newsletters. These were my numbers
So I ran a Kindle Countdown Deal and I scheduled the Robins Reads featured promo, a BookBarbarian urban fantasy spot, and a FussyLibrarian urban fantasy spot. I spread them out over the week.
I priced my book at $0.99 from $4.99. From July 19 to July 25, I saw 38 orders and 682 KENP (about 200 more KENP added up over the next three days after the deal was over) for a grand total of $28.41 profit, not enough to make back even the cheapest promo campaign, which was Fussy Librarian's.
Here's what I spent for this KCD:
$85 Robin Reads featured promo newsletter spot. Live on the 20th and gave me 19 orders and 3 more on the 21st.
$41 BookBarbarian urban fantasy newsletter spot. Went live on July 22nd
along with
$32 Fussy Librarian urban fantasy promo newsletter spot. Also live on July 22. Between these two I got 11 orders the same day, 4 more on the 23rd and 1 last one on the 24th.
All of these, plus I had a Meta traffic ad campaign running from the 18 to 24 midnight. $7 a day. Between two ads with different ad copy, the campaign itself got 3,009 reach, 194 landing page views, $0.19 per view, approx. 6% CTR, $36 spent. I'm betting the newsletter promos did all the heavy lifting in getting me those 38 orders. Of those 38, I'd probably attribute some 5-7 sales to the Meta ad campaign.
Plus almost 900 KENP.
So I sank $194 into marketing and made back $28.41. I've reworked and analyzed my Amazon page, blurb, cover, etc. and I don't know what else isn't working.
I'm coming to my wits' end when it comes to marketing and promoting my book. I need help to figure out where my book is failing. Cover, blurb, keywords, genre mismatch, marketing strategy, etc.
I already got some feedback from a small writers' group. Most of the comments pointed out cover mismatch with the genre (it's YA Urban Fantasy but cover looks like romantasy), and having a dry informative blurb (here all manner of opinions took place, from suggesting rewriting in first-person, to making it longer, and others pointing out at the same time that I should shorten it!). I already tried reworking it, but I'm still unsure. Also, I changed one of my three Amazon categories: I dropped "Teen & Young Adult Werewolf & Shifter," and changed it to "Teen & Young Adult Contemporary Fantasy."
The other two categories are: "Teen & Young Adult Vampire" and "Teen & Young Coming of Age Fantasy"
My book is in the link in my bio for reference.
Thank you for reading my marketing misadventures.
TLDR: I booked three newsletter promo services for a KCD and these were my numbers--budget spent, sales, KENP, impressions, reach, etc.
I'm also looking for feedback because I'm going to go crazy. Cover, blurb, Amazon keywords, A+ content, whatever I can do to optimize my page and get more downloads next time.