Title: Is your website optimized for Google... but not for AI search?
A lot of businesses are still focusing only on traditional SEO: keywords, rankings, backlinks and traffic.
But search behavior is changing.
People are now asking ChatGPT, Gemini, Perplexity and Google AI Overviews for recommendations instead of clicking through dozens of search results.
That means businesses need to focus on both:
SEO: Rankings, technical health, content, authority and organic traffic.
AI SEO / GEO: Entity optimization, structured content, topical authority, trusted mentions and making your brand easier for AI systems to understand and recommend.
I’ve been working in SEO for 9+ years, and I’m seeing a clear shift from simply “ranking a website” to building a brand that can be found, understood and recommended across search and AI platforms.
Curious... are you currently tracking your brand’s visibility in ChatGPT, Gemini or Perplexity?