Owning a Candle Bar
One thing that took us a while to figure out: how to price private events vs. public classes.
A public class is selling individual seats. A private event is selling the whole room. So instead of just guessing a flat price, we started thinking about it as: what would those seats have made us on a good, busy public night? That's the baseline. Then we add a bit more on top for the exclusivity and the extra setup/teardown work.
Ends up landing around 1.4-1.6x what a sold-out public night would've made us, and honestly people rarely push back on it — I think because it's tied to something concrete instead of just a random number.