I’ve been looking into starting a small clothing brand, and one thing that stands out is how much people underestimate the legal side early on.
Most of the focus is on designs, suppliers, and marketing, but name availability seems to come up way more than expected, especially in clothing. A lot of people don’t really think about trademarks until later, and the LLC filing gets treated like the finish line when it’s really just the beginning.
From what I can tell, the filing itself isn’t that complicated whether you go through your state or use something like LegalZoom or similar platforms. It feels more like a question of how much of the ongoing work you want to handle yourself.
For anyone who’s been through it, what do you wish you had handled earlier?