Those in B2B - what wins have you had getting client's-UX attention from internal-operational-efficiency focused business leaders?
[I don't like the way I worded that title - what wins have you had getting business leaders to pay attention to the UX needs of clients?]
Due to some reorg, I've got new business stakeholders who are a lot more accessible than my past ones were, but they are entirely focused on cleaning up backend service inefficiencies (rightly so) and generally dismissive of UX concerns.. (yet they also sound all the alarms when a purchase decider complains about things that actually make sense, but they don't like)
I've got some ideas, but I know the B2B brain-trust here has climbed this mountain many times.
What was a big win for you in terms of opening that door and in terms of getting them on board with your UX roadmap / strategy advances?