
I turned my obsession with the 80s and 90s into a business
I’ve always been obsessed with the way radio sounded in the 80s and 90s. The music was obviously a huge part of it, but it was also the jingles, station IDs, DJ-style links, TV themes, movie quotes and all the little bits of audio that made you feel like you were actually listening to a radio station rather than just a playlist.
Eventually I thought, why not just make the station I want to listen to?
So I built Keep Laughing Forever Radio, an online radio station dedicated to 80s and 90s music and that whole nostalgic radio experience.
It's been a bit of an experiment in turning nostalgia into an actual online business. There's a free version supported by advertising and a VIP version for people who want it ad-free.
The interesting part for me now isn't really building the station. It's figuring out how the hell you get people to discover an independent online radio station when you're competing with Spotify, YouTube, Apple Music and thousands of other stations.
That's actually one of the reasons I'm posting here. I'd love to hear from other people who've built niche online projects and figured out how to get their first real audience.
And if you're an 80s/90s tragic like me and want to hear what I've built:
Keep Laughing Forever Radio: https://www.keeplaughingforever.com/radio
Happy to answer questions about how I built it, the tech behind it, monetisation, marketing, or anything else.