Am I going to lose my job? Bossman discovered AI
I'm really down in the dumps this week.
My role is in-house marketing, web design, and SEO, with a large focus on the websites & SEO part.
We have 5 companies in the same industry, each with their own website, and for the past two years a large part of my job was to continually edit & optimize the pages. Now, I didn't have prior experience in SEO specifically, but have been in the marketing industry for around 5 years and SEO came naturally to me. I'm good at it and it's my favorite part of the job.
However, as one person, it's sometimes hard to keep up with the sheer amount of edits to be made. There are just so many pages, and yes, I have been using AI to help a bit, but personally I feel like AI can't do the job in full by itself.
Site 1 (our main earner) has 250 pages
Site 2 has 500
Site 3 has 150
And site 4 & 5 which we focus on less, has about 30 pages each
Each site has one admin person working for it to do the enquiries and client services.
With all the Google updates we've remained mostly steady, but two of the sites (2 & 3) saw some serious drops in clicks. I've been working my ass off to keep up with changes and keep all the pages updated and Site 3 has been improving, but Site 2 has so many nonsense and templated pages that the recovery has been slow. Bossman believes that if you edit a page ranking & clicks should improve within a week, but from what I see it takes around a month or a bit more.
Last week he hit me out of the blue by giving Claude full editorial access to Site 4, with the idea to "if it works" implement it on all the sites and have it make edits for us and even entirely rebuild Site 1. He also wants to build a system that will allow each admin person to "do their own SEO and marketing" via a portal??? I think it's a disaster waiting to happen.
Since Monday he's been exclusively talking with me through Claude, but I can already see it hallucinating. He literally says, "Hey, can you please execute the below" and the pastes his Claude chat with zero context.
One on the emails was something like "It's recommended that you clear the Cloudfare cache because XYZ page is displaying an old version to private users". Firstly this is nonsense, and secondly we don't even have Cloudfare on the site.
Yesterday I received a Claude instruction to disallow crawlers in our robots.txt file, once again without context. I was like, no??? You realize Google won't see the site then? And he took it back to Claude, just to congratulate me when Claude told him that I was actually right.
This is also a disaster waiting to happen; you can't just execute things without understanding what it does. I also feel like I'm now working for Claude and not the bossman.
I know I'm not an expert with 10 years of experience and I'm not right all the time, but I'm smart enough to learn and adapt and I really am good at my job. I also do like my boss, but this is killing me. Am I going to lose my job? Should I share my opinion that AI can't fully do the job, you need human input and also to babysit it? People also don't really like AI that much, and if we AI generate all our site's content and images it will 100% hurt our reputation?
Do you guys have any advice or experiences to share? Sorry for the long rant, I'm just losing my mind a little!