
We started a few days ago posting around on reddit, getting a good traction and early signups of people trying the product. We were responsive to all the feedback and issues, which made some users talk about us on their own.
We’ve also decided to open source Kanwas, which enabled us to post on Hacker News and other communities which got us over 300+ stars on GH.
Another important step was to warm up our network.
In the 10 years of building products we’ve got quite a lot of builder friends and reached out to them upfront to get early traction. And today, it’s 4 of us pinging all our friends to come support us.
Investing time to create a nice video is really valuable, and it definitely adds on and distinguish you from other launches where just a screen recording is used.
Being part of the slack and discord communities, where other makers share their launches is also nice place to find support.
So it’s a mix of grind and trying to be more personal than others. Hope this can help others with preparing for the product hunt launch!