Hey all!
I’m CEO at SmartBet, an iGaming software company working with casino and sportsbook operators, just want to share something I made almost myself with mega-small start budget.
One thing I’ve been thinking about before starting: security in online gaming is usually treated like a “compliance thing” or something you fix after problems already started (and as you understand - that's not really effective.) And overall for operators, it’s actually much closer to a growth problem category, not just "accidental issue".
If your platform gets hit by multi-accounting, bonus abuse, suspicious payment behavior, or live casino manipulation attempts, it instantly affects margins, trust, retention and often your ability to scale into new markets.
That’s why I’ve been putting more focus into the risk side of our platform - not just games and payments, but practical security solutions that help operators catch issues earlier.
The areas we’re most focused on right now:
- fraud prevention software for casino + sportsbook operations
- live casino security for suspicious play patterns and table-level risks
- bonus abuse prevention before promo costs get out of control
- back-office tools that make risk easier to monitor without huge team
And what I’m curious about from other founders here:
- when you’re building or running a business (not only igaming niche), how early do you invest in “defensive” systems like fraud, abuse prevention, security, monitoring, etc.?
- do you build it from day one, or wait until the problem is painful enough?
Interested in how other indie/small business owners think about this tradeoff - especially when resources are limited and there’s always 10 other things to build first.
And just for more context - we’re at https://smartbet.am/.
Happy to hear blunt feedback too - does this positioning make sense from outside the iGaming bubble?
Grateful!!