u/HorrorThis

This is according to my friend who is a stay at home wife who has never had a job beyond working at an ice cream stand as a teenager (before marrying her wealthy husband). She's certain that the chatgpt research she's done from her sofa in Majorca is beyond question and she's "only saying this so you can be prepared for the inevitable."

I've been informed that AI is able to do the designs for us now and no one is going to pay me for my work anymore. Funny how the work keeps rolling in and the presses are still printing.

She was shocked when I told her AI is already integrated into major design software and while it's available to use within those programs it still needs an operator. I explained that AI is surely able to work up a rough concept, but it's not able to create print ready vector graphics that can scale and be used for production (which is a large part of what I do). It's not about to direct clients towards marketing that will actually get them results.

She assured me AI can do that. I said "It can create vector logos? Assign Pantone colors? Create print quality 300 DPI ads? It can then take those ads, break down the components so they can be used as consistent branded graphics for other projects? It can do client meetings with art direction? It can develop a full brand guide with market research backed choices?"

She said "yes and it's only a matter of time until it gets even better so you need to find a new job."

Okay, I'll get right on that. (Insert eye roll here).

Why do people who have not the slightest clue about graphic design insist that AI is coming for us all? It's like they don't even understand the field of design well enough to grasp why AI cannot fully replace the human.

When ChatGPT can create a packaged InDesign file with all the links in CMYK at 300 DPI in printer spreads and explains to the client why we need that, I'll start to worry. That's the basics. Until then, I'll be here designing without a care.