u/Iamalpharius01

Thoughts on branding wraps for personal vehicle

TL;DR: Should I get some form of branding/wrap on my personal vehicle for my business?

FULL CONTEXT:

I own a chocolate brownie baking business (not THAT kind of brownie 😎), and although I have a website for retail customers, most of my business comes from wholesale to local cafes and restaurants. I also attend things like markets and food festivals, but it is mostly wholesale at this point. As a result, I do a heck of a lot of driving each week across the central belt of Scotland doing deliveries and markets.

Long-term, the plan is to build the wholesale side of things before then focussing on building the e-commerce side of things as well.

QUESTION:

What I want to know is, what are all your thoughts on vehicle wraps of a personal vehicle? Is there any point to it? Is it beneficial in terms of getting the brand out to people? Do you have experience with this? Does it make you some form of target?

I don't mind driving around with my branding because I do drive carefully (got the insurance with black box so I HAVE to drive carefully 😂💩), but I'm wondering if it's a waste of time/money, or if it's actually a good investment?

P.S. the vehicle in question is a 2015 black Vauxhall Astra Estate which is actually in pretty good condition with only a few minor scratches here and there.

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u/Iamalpharius01 — 1 day ago