If someone made a truly premium gummy candy, what would make it worth buying?
I'm curious about something and would love some honest opinions.
There are premium versions of almost everything now—chocolate, cookies, ice cream, coffee, even popcorn—but gummy candy still seems to be dominated by the same brightly colored fruit flavors, except for maybe Sugarfina.
If you came across a bag of small-batch, gourmet gummies made with real fruit flavors and more sophisticated flavor combinations, what would make you think, "I'd actually buy these"?
For example:
Unique flavor combinations?
Better ingredients?
Softer or chewier texture?
Less sweetness?
Beautiful packaging?
Something else entirely?
And just as importantly...
What would make you immediately pass on it?
A few more questions:
What's the best gummy candy you've ever had, and why?
How much would you realistically pay for a premium bag if you thought it was exceptional?
Would you rather see classic flavors done really well, or more adventurous flavors?
I'm not trying to sell anything—I'm genuinely interested in how people think about premium candy and what would make a product stand out.
Thanks in advance for any honest feedback!