Org wants leads for existing contacts
Good morning, my org want to create leads for marketing touches on contacts. Is this a bad idea?
In my opinion it will create duplicate leads, muddy reporting, potentially cause cold calls on existing customers, and affect our HubSpot to Salesforce sync.
Is this worth pushing back on, or can all of these be handled?
They say for reporting which I’ve suggested using campaign members (leads come through campaigns), and notifications which I think should be done through tasks or emails.
Edit: For example, if marketing touches occurs on a contact from HubSpot. It creates a task and marks it as complete, they want me to read this task, create a lead, and link the lead to the contact so they know it’s existing. Once it’s worked, it will be used to make an opportunity and linked to the existing contact.
Edit 2: I pushed back again, this has been an on going thing and I was close to just letting them, but you guys encouraged me. I got a lot more buy in this time, and we are setting up a meeting just to discuss it.