Has anyone built a successful practice by growing a personal brand rather than a clinic page?
Hey everyone, curious if anyone has gone down this path and what your experience has been.
I’m an associate at a chiropractic clinic which already does its own advertising and gets a good amount of new patients a week, so I don’t really need to push that side of things. But I also run my own small home-based private practice on the side that I’m looking to grow.
Rather than building out a separate clinic page for my home practice, I’ve been thinking about just investing in my personal brand, putting myself out there as the chiropractor rather than the business. The idea being that people follow and trust me, and wherever I practice, they’ll come.
Has anyone taken this approach? Did it actually translate into new patients or did you find people still needed to see a proper clinic page before booking? Any thoughts on what platforms worked best, what kind of content moved the needle, or pitfalls to watch out for?
Also curious, has anyone gone further down the personal brand path and ended up working with brands for sponsorships? Did that become a meaningful income stream on top of your clinical work, or is it more of a nice bonus at best? Would love to know if that’s a realistic goal or something that only works at a much larger following.
Would really appreciate hearing from anyone who’s been through any of this.