Has anyone else struggled to figure out what small businesses actually want from AI?
I’m building VideoContent.uk, a tool that helps small businesses generate short-form videos and publish them across their social channels.
The product works, but customer acquisition is currently the bigger challenge.
So far, I have:
Published videos across the connected social accounts
Tested different industries and content categories
Added scheduled and automatic posting
Built plans for businesses that need recurring content
The problem is that most videos receive only around 40–50 views (depending on the platform) , and this has not translated into meaningful business sign-ups.
I am trying to determine what could be the issues be?
My current positioning is essentially: generate and publish business videos without hiring an agency or spending hours creating content.
For founders who have marketed a SaaS product to small businesses: what would you test first—one industry-specific landing page, direct founder outreach, free sample videos, or something else?
Disclosure: I’m the founder of VideoContent.uk. I’m looking for direct criticism rather than link clicks.