Reversing domain migration
Hello hello,
Hypothetical SEO question:
Let’s say a website did a full domain migration with proper 301 redirects, canonicals, sitemap, GSC change of address, etc.
After the relaunch/migration, organic traffic starts declining noticeably and does not recover (fully).
What’s your opinion on reverting from B.com back to A.com?
I’m especially curious how much your answer depends on how long ago the migration happened:
- Would you consider reverting if the migration was only a few days or weeks ago?
- What about after 1–2 months?
- What about > 6-9 months?
At what point would you say it’s usually better to fix issues on B.com instead of rolling back to A.com?
Have you seen cases where a rollback helped, or made things worse?
I know the answer is probably “it depends,” but I’m interested in how people think about the risk/reward here, especially from an SEO perspective.