u/Inevitable-Ambition6

Hi, I'm planning to go to the Japan vs Netherlands (Japan supporter) game in Texas. I'm not sure which side to buy my tickets to be with the Japan fans. Does anyone have any info on this?

Quick context on what we do. I run a fulfillment warehouse in New Jersey built specifically for sneaker resellers. Most 3PLs are designed for DTC ecom brands shipping the same SKUs over and over, which doesn't work when your inventory is 200 unique pairs across StockX, Alias, GOAT, and eBay listings.

What we actually do for clients:

• Receive their inventory (single pairs or bulk)
• Store and organize it
• Ship pairs out same day when a listing sells across any platform

The problem. B2B Meta ads in a niche this small run $80 to $100 cost per lead minimum, and we don't have $5K to throw at a 3 month learning curve right now. So I'm trying to grow through the slower but free routes.

What we've tried so far:

• Instagram organic. Started posting 3 to 4 times a week recently, getting minimal views. Account is small and the algorithm clearly isn't pushing the content out.
• Cold DMs on eBay. Reaching out to active sneaker sellers there. Some traction, slow but real.
• Cold DMs on Instagram. Haven't started yet, debating whether the ban risk is worth it given how strict Meta has gotten.

Wanted to ask people who've been here before:

1. For the Instagram organic problem, what actually moved the needle for you? Reels over feed posts? Specific hooks? Posting frequency? Or is it just a "post for 6 months and the algo eventually notices you" thing?
2. For B2B niche outreach, what cold channel worked best for you and roughly what reply rate did you see?
3. I'm open to hear any takes on how you'd scale this business!!

Happy to answer questions about the 3PL side too if anyone's curious how the fulfillment economics work for sneakers specifically. It's a weird niche.