u/Informal_Brick2793

I've been thinking about how difficult it is to launch a product these days when so many SaaS tools seem to offer the same core features.

It made me wonder whether adding something unexpected can actually help attract a specific audience instead of trying to compete with everyone else.

For example, some businesses are adding astrology, compatibility reports, or personalized daily insights to wellness, dating, and lifestyle products. While exploring how those features are built, I ended up reading about services like DivineAPI, which handle the backend so companies don't have to build everything from scratch.

What stood out to me wasn't the feature itself, but the business strategy behind it. Instead of competing head-to-head in a crowded market, they seem to focus on serving a very specific audience with something different.

For those who've built or launched products, have niche features or specialized solutions ever given you an advantage, or do you think it's usually better to keep a product focused on solving one core problem?

I've bought a couple of power banks over the years, and while they worked well, most of them ended up staying at home because they were either too bulky or just another thing to remember before heading out. It made me realize that portability matters just as much as battery capacity for everyday use.

Recently, I started paying more attention to smaller options and found RORRY while browsing for compact charging accessories. I liked that the products seemed designed for carrying around daily instead of only bringing them on long trips. It got me wondering if I had been focusing on the wrong features all along.

For those who carry a power bank regularly, what has worked best for you? Is there a model you've actually kept using instead of leaving it in a drawer?