So I've been going down a rabbit hole lately trying to figure out how brands actually show up in Ai answers.
Like with Google, the game is clear. Rankings, backlinks, keywords, traffic there's a whole system you can track and improve. Makes sense.
But with chatgpt or perplexity or any LLM… I genuinely have no idea how visibility even works.
If someone asks chatgpt what's the best CRM for small businesses, what actually decides which brands get mentioned?
- How strong your seofoundation is?
- Digital PR and third-party mentions?
- Structured data and technical stuff?
- Pure brand authority built over time?
And the bigger question how are brands even tracking this? With seo you have Search Console, Ahref , semrush or ubbersuggest, rankings. With AI search… what's the equivalent?
Because every marketing blog right now is saying "GEO is the future, optimize for LLMs" but I haven't seen a single one actually break down a real strategy that works.
So if you've figured out any part of this even just one thing that seems to move the needle I genuinely want to know.
What are you actually doing differently for AI search visibility?