u/IntentLayer

especially in sales + marketing saas.

half the time i’ll check a founder’s workflow and they’re using 10 other tools instead of the thing they built themselves.

kind of a weird signal tbh.

if the product is supposed to solve a real problem, shouldn’t it naturally become part of your own workflow first?

feels like a lot of products are being built for trends, investors, or “potential users” instead of actual usage.

personally i trust products way more when the founder is clearly obsessed with using it themselves.

curious what others think —

does founder usage matter to you when evaluating a product?

been thinking about this lately.

feels like most obvious ai spaces are already crowded — ai writing, chatbots, image tools, etc.

but there are still areas where ai + real thinking (coding + marketing) could do a lot more, and somehow no one has built anything solid yet.

one gap i keep noticing:

distribution > creation

everyone’s using ai to generate content faster…

but getting that content in front of the right people, in the right place still feels messy and manual.

especially now with:

– ai search

– niche communities

– multi-platform discovery

feels like there’s room for something smarter here.

curious what you think —

what’s an ai-related market that:

– actually needs intelligence (not just wrappers)

– has real demand

– but still feels underbuilt?

I’ve been thinking about building something in public and wanted to get some honest feedback before I go too deep.

The idea is an account-based marketing SaaS for B2B.

The core problem i’m trying to solve is this: most outbound feels cold, generic, and honestly annoying.

everyone is either blasting emails or sending the same LinkedIn DM templates.

What I want to build is a system that:

1. finds prospects based on real buying signals (not just job title + company size)

2. warms them up before any pitch (engaging with their content, activity, etc.)

3. tries a soft intro via DM first

4. If that doesn’t work, it falls back to email

5. And the email is actually personalized based on context instead of “Hi {FirstName}”

Basically, less spammy outbound, more “they kind of know you before you reach out.”

I’m planning to build this in public and share everything — what works, what fails, how I’m finding users, etc.

A few things I’d love feedback on:

1. Is this something you’d actually use or pay for?

2. What buying signals would be most valuable to you?

3. Biggest frustration with your current outbound process?

Would appreciate any honest thoughts — even if the idea sucks