I Sold 1,000+ Children’s Books Without Ever Running a Sales Campaign 🤯
Yes!
You read correctly, it is not a TYPO! & it's RATED 4.8 out of 5 Stars, I have proof!
Hi my name is Mark Chapman and I came up with a book series titled "Robokid".
The full title is A Schoolyard Legend is Born: Robokid in The Invasion of The Alien Zombie Bullies
It was my attempt at writing my first graphic Captain Underpants and Dog Mans books are so popular with kids. I figured it would be easy to sell books. I WAS DEAD WRONG!
Obviously, it wasn't as simple as having a good book, good story and interesting characters. Those things help dramatically but people have to buy the book in order to know those things.
So, here's what I found out on my road to over 1000+ sells of my book with my best month selling almost 400 copies.
As I was trying to figure out how to market my book, I read somewhere that email marketing is still a great tool for selling your product. So I decided to just collect emails and my goal was to capture 10,000 emails by the endof the year.
So, I setup a facebook ad campaign that would give away a Sneak Peek of my book. But here's the kicker. Being inspired by Dog Man and since that demographic is the same for my book, I said let me target them in my ad.
That's exactly what I did. I called out Dog Man fans and pointed out that everything they loved about Dog Man, they would get the same from my book Robokid.
And I didn't have any crazy creatives or a super impressive ad. I just had the cover of my book, THAT'S IT!
The ad sent them to a landing page that wasn't impressive either but displayed the necessary info (book front and back cover, email and name capture form, some reviews and where to buy the book).
So, the landing page was a mini funnel. After entering their name and email to get the sneak peek, they were sent to a thank you page. The thank you page was set up with an offer of buying directly from Amazon or directly from me for a discounted price.
After about a week in a half sells started coming in. Its tarted at about 3 books a day with a $10/day budget. After another couple of weeks it went up to about 5 books a day. I increased the budget again to $20 dollars a day for about 8 days and I had a couple od days where I sold 10 and 12 books.
But then I had to stop because I couldn't afford the ads. But I learned what worked. So, when I got more money I setup the ad again. Same creative, my book cover but this time with about 5 different headlines and primary text.
This is where things went into overdrive. And remember I wasn't selling the book, I was just trying to get it out there for people to see, in hopes that they would give the sneak peek a try and in doing so I started to sell.
The month of March was my biggest month. These came in over about a 4 1/2 month period when I actually ran my ad and spent about $3500 on ads during that time. And no I did not break even. So, I ran the ads when I could.
But remember I was just collect emails, trying to build my email lists. I wasn't even thinking about sells. That came as a bonus!