Running Amazon and Meta at the same time has turned my attribution into a complete mess and I don't know which channel to trust
I sell on both Amazon and my own Shopify store .I run Meta ads that sometimes drive Shopify traffic and sometimes people just end up buying on Amazon after seeing the same ad .Amazon gives some data .Meta gives me another slice .They never add up to anything coherent .My total monthly ad spend is around $5,000 and I have no honest sense of which channel deserves more budget?
u/Intrepid_Quantity661 — 2 days ago