Have product market fit ... now what? Non technical founders struggling to get the product live
First I can't believe it took me so long to find this sub. Been reading through and it's an actual goldmine. So I'm hoping someone can help
Context: My sister and I had an idea for a product and as a PM my first instinct was to make sure there was product market fit. Got a development firm to help us prototype.
We raised ~$100k on Kickstarter and now get about $10k a month in pre-order sales.
Now it's a year later and we still don't have a product to give to customers. It feels like every week theres a new set of problems. The most pressing is that the person who was writing our firmware has left the firm we were working with.
We like the firm, but they are an incredibly small team and I'm beginning to suspect that haven't done something like this before. Plus we're not their only client so there's a maximum amount of time they can dedicate to us.
I'm freaking out because customers are getting (understandably) upset and we're quickly running out of funds. And I keep feeling like things are stalling and I cant diagnose whats wrong.
My biggest problem is that because neither of us are technical, I feel like I'm just twiddling my thumbs while my dreams are going up in flames. So here's my question
What's the best thing I can do right now?
- Try to learn more about hardware so that I can talk to engineers better (I have no idea how long that will take or where to even start please recommend courses I can take)
- Try to find a technical co-founder
- Hire an in-house engineer
- Hire another firm?
My fear with the last 3 is that it's just borrowing more of the same problem. I don't know enough to interview and hire a technical person and so it may just be more of the same.
This post is a bit of a rant because I'm at my wits end. And honestly I'm just glad to find a community of people who understand.