We've been working on something behind the scenes, and it's almost ready.
It's a game. That's all we're allowed to say.
Okay, a few hints:
Drops sometimes next week. Turn on notifications for the sub so you're first in line.
Drop your best guess below. Closest guess gets a special flair!!
Starting a new weekly discussion 👀
Out of all the Chubby Group concepts you’ve tried, which one do you think deserves more attention?
What did you order, and what made it stand out?
Curious to see what everyone picks!!!
🚗 Chubby Club App
• Delivery is rolling out through the Chubby Club app, with 30+ locations already live• Members can earn/redeem points through the app• Reservations and waitlists are being integrated• Plus members will get higher waitlist priority• More app features and member rewards are coming
💰 Membership
• Lifetime membership is increasing from $58 → $68• Anyone who locked in at $58 keeps that price permanently
📍 Massive Expansion
• 30+ additional locations planned for 2026• 100+ additional locations discussed for 2027• Texas could see around 15 locations in the next 12 months• Austin, Dallas, Jacksonville, Miami, Orlando, Chicago, New Jersey and other markets are in the pipeline• Hawaii/Oahu is also being explored
🍔 New Food & Concepts
• Mr. Chubby expanding with breakfast, wings, nuggets, tenders and more• Chubby Bowls expanding in NYC• Korean-style deep dish pizza is being developed• Wagyu chips/crisps are in development• Chubby sauces and seasonings could eventually become retail products
🍣 New Restaurants
• Chubby Sushi coming to American Dream Mall in NJ• Chubby Nori/Niku getting new experiences and menus• More Wagyu Factory, Wagyu Master, Chubby Tan and Mama Cita locations planned
🎰 Chubby World Vegas
• Major long-term project targeting 2028• Planned to combine restaurants, food hall, market, sushi, entertainment and nightlife• Members/fans may eventually have input on which concepts come to the venue
🎉 Community
• More member events, tastings, food festivals and promotions• Chubby Crawls and user-generated content are being encouraged• Lifetime members can get opportunities to attend tastings at new openings
TL;DR
Chubby is going much bigger.
The overall strategy is:
More restaurants → more food concepts → more delivery → bigger app → more points/perks → more events → eventually Chubby World Vegas.
Most timelines mentioned during the AMA are targets, so opening dates and future concepts may change.
Last Trivia's Answer: 19 seats! Chubby Don in Arcadia Mall is one of our most intimate dining experiences.
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Q18. We have a huge feature dropping soon for Chubby Club… no context given. Can you guess what it is?
Yesterday's answer: They're all great options! Try each other's picks next time you're at NIKU X!
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Today's Question:
Q18. We have a very cozy and intimate location at Arcadia Mall, how many seats does Chubby Don have?
Last Trivia Answer: Vernon, California
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Q16. Can you name a few alcohol selection Niku X offers? No repeats!
Previous answer: Chubby Supply! The backbone of everything we serve across all our concepts.
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Today's Question:
Q16. Chubby Supply is our in house sourcing and distribution division, but do you know where it's located?
Chubby Club PLUS is $28 through Labor Day, September 7th. Use code CHUBBY28 at checkout.
Before September 1st and you'll get 4,500 bonus points dropped straight into your account. That's enough for a free meal at Chubby Cattle or Wagyu Master, or cocktails at any of our other locations.
Code: CHUBBY28 | Ends September 7th | Sign up before September 1st for the bonus points
Previous Trivia: Great answers and choices all around!
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Q14. Chubby Group has its own supply chain division that sources and distributes premium ingredients across all its concepts, what is it called?
Yesterday's answer: Diamond Plaza! 💎
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Q13. Today will be a little different, describe a your favorite Chubby Group concept, without naming it and let the community guess which one it is!
Yesterday's answer: Gabriel! 🍕😂
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Q12. What plaza is Chubby Cattle Rowland Heights located in?
Yesterday's answer: Points, T-Shirts, Plushies, and NFTs were all correct!
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Q11. On our Instagram page someone got slapped by a pizza who was it?
Yesterday's answer: 14,000 points! Cody has been generous out there!
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Q10. At 626 Night Market can you name at least one prize we were giving away at our booth?
Yesterday's answer: The InterContinental the Wilshire building is the name of the building however the hotel is The InterContinental.
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Q9. On our Instagram page we've done a few rock paper scissors challenges. How many total points has Cody given away so far in those videos?
Yesterday's answer: 2.5 million Scoville units! 🌶️🔥
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Q8. NIKU X LA has a location inside a hotel which one is it?
Yesterday's answer: True: Bluefin tuna can cook itself from the inside after being caught. Some fishermen have to throw ice into them to cool them down.
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Today's Question:
Q7. On our most recent AMA, we tasted some extreme hot sauces. How many Scoville units was the hottest one?
Yesterday's answer: It was San Gabriel Valley, we hope to see everyone at our booth!
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At our upcoming NIKU X NYC event on August 22nd, we'll be doing a live tuna cutting demo. So today's question will be fish themed!
Q6. After a bluefin tuna is caught, it can actually cook itself from the inside. True or False?
Drop your fun fact about tuna and if you're attending the event.
Yesterday's answer: Trick question! Mama Xita is actually inspired by a Chinese Korean concept we don't have a BBQ concept with Latin flavors for now... 👀 So none of the above would be the right answer.
Q5. The 626 Night Market is named after an area code which city or region does it represent? Are you planning/have you went yet?
On Saturday, August 22nd from 1PM – 6:30PM, NIKU X NYC is hosting a live tuna cutting demo paired with premium sake. Watch an expert chef break down an entire tuna from start to plate, then taste the most prized cuts including tuna collar alongside wagyu dishes and exceptional sake pairings.
This is a two-round experience. Round 1 is the full spectacle of the cutting itself. Round 2 is where you eat. 🔪🍣
📍 NIKU X | 21 West 35th Street, 2F, New York NY
🗓️ Saturday August 22 | 1PM – 6:30PM
Chubby Club Plus members get an exclusive $50 dining credit on top of the experience.
Spots are limited🔥
Yesterday's answer: Why/What/Who is CODY is indeed correct!
Q4. What is the name of Chubby Group's BBQ concept inspired by Latin flavors?