u/Itsjustcoleyok

How can I self promote my book when most target audience groups on Facebook, reddit etc have strict no self promotion rules? Finding it a minefield

Hi guys, I'm currently writing my first book, which is a mix of memoir and self-help. While I'm still in the writing process, I've started looking into self-publishing and book marketing so I can learn as much as possible ahead of time.

One thing I'm struggling to figure out is how to market a book that's based on a fairly niche topic.

For context, it's centred on the lived experience of health anxiety rather than taking a clinical or therapeutic approach. I know health anxiety itself is already a relatively specific market, and focusing on personal experience narrows it even further.

For those of you with experience in self-publishing or marketing niche books, how do you do it?? I'd really appreciate any advice or insights. Thanks!