stop pretending you understand reddit marketing
I’ve been studying reddit as a marketing channel for over 6 months, and heres my honest take on it -
most brands think reddit is a place to spam and flood with their brand name. sure, feel free to do that.. until it catches up with you. if you're lucky you get burned by an agency or all your accounts get banned. if you're not so lucky, you damage your reputation for good. reddit has a memory, that phrase actually means something.
instead of pouring money into bots and automations and basically trying to ruin it, invest time and attention. if you've got a team member who can spend 2-3 hours a day on it, that's great. going viral with bots is nice and all, but there are way better places to put your money.
there are tools that alert you when someone mentions your brand or asks for alternatives to your competitors, so you can actually be present there. plenty of options.. i've used octolens, parsestream, alertly and pulse myself, can't really go wrong with any of them.
if llm rankings are your priority, reddgrow is focused on that, it tracks which sources are getting cited and shows you the relevant threads where you should engage. if google search ranking is your priority, redreach has solid features, it shows you exactly which threads are ranking on google, the search volume and recommendations. and if you just want to track performance, reddit has the built-in reddit pro.
there's already an ocean of good solutions out there for reddit.
just avoid anything that looks too flashy or too good to be true. get viral instantly, fake comments, fake upvotes.. that's the most bizarre service category in my opinion. there's a semrush study that clearly shows upvotes and comments have no relation to google ranking or llm citations, and redditors definitely don't pick tools based on number counts. never. don't fall for it.
automating account activity? you're fooling yourself.
scheduling mass content for later? for what, for who? if you don't have time to post original helpful content, don't post. commenting matters more anyway. and if you're dropping ai slop in the comment sections, you'll figure out pretty quick why everyone says reddit is tough to market on.