I'm a techie trying to learn how insurance agents and brokers work. What contributes to their success. What are the boring parts of the job that they'd rather have automated. To do this, I've been lurking in this sub.
I see a lot of people having trouble generating leads. Having to buy them. I could dive deeper into it and figure out lead gen but I'm afraid that regardless of how good a system I come up with, lead gen is always dependent on amount of data flowing through the system. And giants like Meta, Google, OpenAI are always going to have larger amount of data. There are scrappy ways to automate lead extraction from these platforms but I think it might be legal gray area.
Once someone does have some leads, a lot can be done to optimize closing.
Pre-call:
- Summarize customer insights, e.g., background and preferences.
- Products suggestions and sales script preparation
In-call (real time):
- Suggest products, compare policies, agent guidance, quote
- Automatically capture customer details and decisions made in required document format
Post-call:
- Automate administrative next steps like form submissions, etc.
Passive(have seen this partially implemented in many places):-
- Respond to customer enquiries 24/7 via chatbots & AI voice agents (shaky but catching up)
I also see a distribution of extremely successful agents and agents who are trying to make it. The ones that have downlines under them can and the downlines themselves figuring it out can
- Automatically assess sales calls
- Identify what top agents do differently
- Give/get personalized coaching
The tech is all there and quickly catching up to its potential. So I’m curious from people actually in the field:
- Are you already using tools that do any of this? If yes, which ones?
- If not, what’s stopping adoption? (cost, trust, complexity, compliance?)
- Have you seen real ROI from using AI/tools in your workflow?
Would love to hear real-world experiences especially what actually works vs what just sounds good on paper.