▲ 5 r/microsaas
Cross-platform attribution breaks the second users switch devices. Anything to rescue the situation?
Running a SaaS business that's been doing well with organic traffic. Recently expanded into Google Ads, Facebook and even testing ChatGPT ads.
The challenge? Attribution completely falls apart when users switch from mobile to desktop or vice versa. Each platform claims credit for the same conversion. Anyone found a reliable way to stitch together the customer journey across devices without breaking the bank?
u/Just-Maximum-5679 — 7 hours ago