The crash S6 x E8
I’m on my sixth rewatch and just realized that Don slightly touches on the idea for the finale’s Coca-Cola ad much earlier. In this episode, he’s desperate to find a campaign they did on soup (which ends up being oatmeal), and he’s connecting flashbacks from when he was really sick and experienced SA as a minor—which is incredibly f-up. But he’s connecting that trauma to the idea of what an ad should give the viewer to make a huge impact on the industry “happiness.”
On my previous runs, I didn't think much of it because I was always focused on the drug reactions and how crazy everyone was acting/interacting. Now, I feel like Don kept that core concept in the back of his mind and finally fully realized it in the series finale. Has this been discussed already? I assume so, but I couldn't find any posts about it. What do you think?