Does US cold calling still work or is it no mans land?
Hey guys,
Just looking for some honest opinions from people actually cold calling into the US right now because I’m getting really mixed signals online.
For context, I’m 23 and I currently run a UK cold calling company. We do somewhere around £300-400k/year and the model itself works pretty well over here. UK mobiles are fairly easy to get, pickup rates are decent, and you can still have proper conversations with people.
The issue is more that UK businesses just don’t seem to have the same budgets as US companies, so I’ve been seriously looking at moving more towards the US market.
But honestly the deeper I look into it, the more it feels like a completely different world.
I keep hearing people say cold calling in the US is getting smashed by spam filters, AI screeners, Apple call screening, horrible pickup rates etc. Then other people are saying it still works insanely well if you know what you’re doing.
I’ve also struggled finding clear answers on stuff like: good data providers good dialers what pickup rates are actually realistic now whether direct dials are still reliable whether people even answer their phones anymore
The niche I was planning to target was US events companies, but before I go all in on building this properly, I just wanted to hear from people actually doing it day to day.
Is US cold calling still genuinely working right now or has it become way harder than it was a few years ago?
Would appreciate any advice.