u/Kidsomia_Playzone

I've been thinking about how much SEO has changed since AI-generated content became so common.

Creating content is easier than ever now, but that also means there is a huge amount of similar content competing for the same keywords.

I'm wondering what SEO professionals are seeing in 2026.

Are things like original research, first-hand experience, case studies, brand mentions, and strong opinions becoming more important than publishing more content?

And for those managing SEO for businesses, what is actually working for you right now?

I'm especially interested in hearing about real experiments rather than generic "AI is changing SEO" advice.

If you had to choose only one for the next 6 months, would you focus on organic marketing or paid ads? And what would make you choose one over the other?

I’ve noticed that sometimes simple things like consistent content, local SEO, or Google Business Profile optimization can bring better results than complicated campaigns. Curious to know what has worked for others.