
Zachary Fortin Named the New Face of Restaurants Lafleur🍀
After weeks of searching and an open call that attracted creators from across Quebec, Restaurants Lafleur has revealed its new digital ambassador: Zachary Fortin.
His selection follows the Lafleur Auditions, a campaign that invited the public to take part in finding the brand's next social media personality. The live audition held on June 7 brought together 26 finalists and generated more than 100,000 views and 4,600 interactions. Across the full campaign, Lafleur's audition-related content surpassed 5 million views, while generating 100,000 engagements and 3,000 new followers.
Fortin stood out for his natural on-camera presence, humour and spontaneous personality. He represents a new kind of Lafleur ambassador: an enthusiastic customer who knows and enjoys the brand's classic offerings while bringing a fresh, social-first approach to the content.
The collaboration also signals a new chapter for Lafleur's digital presence. Following the long-running character Lucie, the brand is now turning its attention to its community and choosing a personality who naturally reflects the enthusiasm and authenticity of its customers.
Over the coming months, Fortin will appear in a series of digital campaigns, videos and on-site activations. New content will roll out across Lafleur's social platforms, including Instagram, TikTok, Facebook and YouTube.