Seeking a site review
Hi there. I am the founder of www.thisissilk.com and would love an ecomm site review.
It is a multi-award winning premium skincare business.
About the business : I founded it after discovering the wound healing benefits of silk. I read that silk has a long history of medical use and worked with a pharmaceutical scientist to develop silk skincare. All our skincare is based on our proprietary silk peptide technology SF-VII.
We have a 55% repurchase rate which is rare in skincare, we have won many awards and our bestsellers are clinically proven with very strong results.
Conversion rate varies by season but it should be higher.
I don’t like the theme which buries so much important copy.
Silk is genuinely amazing for skin and people come back but I feel the website should be stronger in such a saturated space.
I would be so grateful for any pointers !