I'm not a morning person
I work closing shift on Tuesdays, I also have a deadline for ordering at 9 in the morning. My wife wakes me up so I can do orders and drive the oldest son to kindergarten.
Today something has broken down during the night, so no orders were generated. I spent the first 10 minutes of my day thinking I've overslept so hard that I can't read any clock. Then I checked it there was any notifications on the internal network, so now I have a new deadline of 12.