How do you find and actually contact business owners for cold outreach?
I’m trying to learn cold outreach, but I’m still confused about the actual process of finding and contacting business owners.
For example, I can find a business website and sometimes find the owner/founder on LinkedIn. But I don’t have LinkedIn Premium, and in many cases I can’t message the person directly. Sometimes I also can’t send a connection request or they simply don’t accept messages.
So what do people normally do in this situation?
I’d like to learn the proper workflow for:
- Finding the business owner/founder/decision-maker
- Finding their legitimate business email
- Finding their LinkedIn profile
- What to do when LinkedIn doesn’t let me message them
- Finding another legitimate way to contact them
- Deciding whether email, LinkedIn, or a contact form is best
- Writing the first cold message
- Following up without being annoying
- Tools that beginners can use without LinkedIn Premium
Basically, I want to learn:
Website → Find decision-maker → Find contact info → Contact them → Follow up
I’m not looking to spam people or buy random lead lists. I just want to understand how experienced people do this properly, especially when LinkedIn Premium isn’t available.
What tools, methods, or workflow would you recommend for a beginner?