If you run events, pop-ups, or classes, stop relying on social media to tell people when and where
I see a lot of small business owners posting their schedule on Instagram or Facebook and hoping people see it. Food trucks posting their weekly location. Fitness instructors posting class times. Vendors posting which market they'll be at.
The problem is like 5 to 10 percent of your followers actually see any given post. The algorithm decides who gets it and when. So you're constantly reposting and hoping the right people catch it at the right time.
What's worked way better for me is doing a little calendar marketing and setting up a public calendar that people can subscribe to. They add it once and every time I update it the new events just show up on their phone. Google Calendar, Apple Calendar, whatever they use. No algorithm, no feed, no hoping they check your page.
Think about how you use your own calendar. You check it every morning to plan your day. Now imagine your business schedule is just sitting there alongside their meetings and appointments. That's way more reliable than an Instagram story that disappears in 24 hours.
It's free to set up and takes maybe 15 minutes. Honestly can't believe more small businesses aren't doing this. Especially the ones with rotating schedules or recurring events.
Anyone else doing something like this? Curious what's worked for getting repeat customers to actually show up consistently.