A large festival felt more organized due to event audio setup.
One thing that generally ruins big outdoor events for me is Continuous Sound Battle. Every stage tries to dominate the other one, it becomes impossible to communicate with other, and after some time, the whole ambiance becomes tiring. I recently got a chance to attend a cross zone outdoor event where the approach of event audio was way different than traditional bigger speaker setup. Some zones used a completely controlled listening system rather than relying on loud PA coverage. The collective crowd experience was clearly upgraded than usual. People having conversations without shouting and while enjoying music. Adjacent vendors weren't striving against excessive volume.
The most noticeable thing was the attendees were actually more occupied than usual because they had absolute command over the audio environment they were experiencing. It really got me thinking whether brand activation, festivals, and live events are transforming toward a more flexible, audience-centered solutions rather than large-volume deployments.
Really appreciate the system used behind that.