FIFA expects to make $11B from the World Cup. Host cities like Seattle will be lucky to break even.
Local host committees, private organizations established to stage the World Cup in their areas, find themselves squeezed between two much bigger forces. Soccer governing body FIFA — for whom the quadrennial tournament is a leading source of revenue — significantly constrains local organizers’ ability to raise their own funds. While Congress has approved $625 million in security funding nationwide, local governments still have to find the money to cover other expenses that could run up to $150 million per city.
~ The only real winner of the World Cup is FIFA