u/Longjumping-Set-9270

I built Perswift, a social media scheduling/cross-posting tool (TikTok, Instagram, YouTube). I know I'm nowhere near first to market internationally. Buffer, Later, Hootsuite, a dozen others already own that space. So instead of competing globally, I decided to go local market, Indonesia only, for now.

I got a small batch of users through organic content on TikTok, Instagram, YouTube, and Threads. No ads, no paid distribution. But here's where I'm stuck: almost everyone who signs up uses the product once, and then never came back. Churned, basically, before they ever became a habit.

I tried emailing them (via Resend) to ask what happened, what didn't work for them, what would've made them stick around. Sent it out, and so far: nothing.

Some context that might matter:

• Pricing: free to sign up, everyone gets a monthly free credit allowance. Credits get consumed per post (e.g. posting one piece of content to TikTok + Instagram + YouTube costs 3 credits (1 per platform)). There's also an in-app store to top up credits.
• Revenue: $0 so far. Nobody's topped up, nobody's paid.
• Market: Indonesia specifically. Smaller, price-sensitive, and I'm very aware willingness-to-pay here is a real obstacle compared to a global market.

So I'm genuinely stuck between a few options and would rather ask people who've actually been through this than guess or ask AI for these kind of thing 😂

1. Do I keep pushing for feedback from users who already churned, or is that a dead end? should I just find new users to talk to instead?
2. Is silence on a feedback ask itself a signal (e.g. "this didn't matter enough to them to reply"), or is that reading too much into a small sample and a single email?
3. Given zero revenue and a one-and-done usage pattern, would you push harder on distribution/marketing to get more shots at this, or is that premature when I haven't figured out why the first batch didn't stick?

Would appreciate any honest takes, including "this doesn't sound salvageable, here's why" if that's genuinely what you see.

I built Perswift, a social media scheduling/cross-posting tool (TikTok, Instagram, YouTube). I know I'm nowhere near first to market internationally. Buffer, Later, Hootsuite, a dozen others already own that space. So instead of competing globally, I decided to go local market, Indonesia only, for now.

I got a small batch of users through organic content on TikTok, Instagram, YouTube, and Threads. No ads, no paid distribution. But here's where I'm stuck: almost everyone who signs up uses the product once, and then never came back. Churned, basically, before they ever became a habit.

I tried emailing them (via Resend) to ask what happened, what didn't work for them, what would've made them stick around. Sent it out, and so far: nothing.

Some context that might matter:

• Pricing: free to sign up, everyone gets a monthly free credit allowance. Credits get consumed per post (e.g. posting one piece of content to TikTok + Instagram + YouTube costs 3 credits (1 per platform)). There's also an in-app store to top up credits.
• Revenue: $0 so far. Nobody's topped up, nobody's paid.
• Market: Indonesia specifically. Smaller, price-sensitive, and I'm very aware willingness-to-pay here is a real obstacle compared to a global market.

So I'm genuinely stuck between a few options and would rather ask people who've actually been through this than guess or ask AI for these kind of thing 😂

1. Do I keep pushing for feedback from users who already churned, or is that a dead end? should I just find new users to talk to instead?
2. Is silence on a feedback ask itself a signal (e.g. "this didn't matter enough to them to reply"), or is that reading too much into a small sample and a single email?
3. Given zero revenue and a one-and-done usage pattern, would you push harder on distribution/marketing to get more shots at this, or is that premature when I haven't figured out why the first batch didn't stick?

Would appreciate any honest takes, including "this doesn't sound salvageable, here's why" if that's genuinely what you see.

I built Perswift, a social media scheduling/cross-posting tool (TikTok, Instagram, YouTube). I know I'm nowhere near first to market internationally. Buffer, Later, Hootsuite, a dozen others already own that space. So instead of competing globally, I decided to go local market, Indonesia only, for now.

I got a small batch of users through organic content on TikTok, Instagram, YouTube, and Threads. No ads, no paid distribution. But here's where I'm stuck: almost everyone who signs up uses the product once, and then never came back. Churned, basically, before they ever became a habit.

I tried emailing them (via Resend) to ask what happened, what didn't work for them, what would've made them stick around. Sent it out, and so far: nothing.

Some context that might matter:

• Pricing: free to sign up, everyone gets a monthly free credit allowance. Credits get consumed per post (e.g. posting one piece of content to TikTok + Instagram + YouTube costs 3 credits (1 per platform)). There's also an in-app store to top up credits.
• Revenue: $0 so far. Nobody's topped up, nobody's paid.
• Market: Indonesia specifically. Smaller, price-sensitive, and I'm very aware willingness-to-pay here is a real obstacle compared to a global market.

So I'm genuinely stuck between a few options and would rather ask people who've actually been through this than guess or ask AI for these kind of thing 😂

1. Do I keep pushing for feedback from users who already churned, or is that a dead end? should I just find new users to talk to instead?
2. Is silence on a feedback ask itself a signal (e.g. "this didn't matter enough to them to reply"), or is that reading too much into a small sample and a single email?
3. Given zero revenue and a one-and-done usage pattern, would you push harder on distribution/marketing to get more shots at this, or is that premature when I haven't figured out why the first batch didn't stick?

Would appreciate any honest takes, including "this doesn't sound salvageable, here's why" if that's genuinely what you see.